Retail Sales Manager Job Vacancy at AB InBev

Job Title: Retail Sales Manager Job Vacancy

AB InBev is seeking for a Retail Sales Manager to work for the Company.

Job Location: Arusha


TBL Plc is a subsidiary of ABInBev. ABInBev is the largest brewer in the world.

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

Job Purpose:

Part of the frontline team that will be supporting our top Wholesalers at regional level, through joint business planning and brilliantly executing our push and pull strategies to ensure we grow profitable Volume and Market share and achieve our business objectives.

Key Roles and Responsibilities:

Integrated Business Planning

Use data and market related information to analyze the market and identify opportunities – competitor activity/footprint, route to market strategies, credit offerings, sales and marketing activities.
Apply commercial understanding to collaboratively develop integrated plans in-line with short- and long-term business objectives
Understand key marketing concepts (e.g., brand positioning, target segments, key occasions), ABI’s & competitors brands in order to make better commercial decisions and capture opportunities.
Budget alignment to support push and pull activities while ensuring visibility of our brands (CAPIN, OPEX)
Identify new opportunities and common problems in the region and synthesize them into the integrated plan
Apply relevant legislation

Drive profitable Volume and Share growth through rigorous execution of the business plan

Achieve business outputs and tactical outputs as per plan and strategy – Big Bets
Apply financial and commercial acumen, with strict budget management
Develop and execute best in class initiatives
Strong regional and national GA accounts integration critical to drive and achieve the business objectives.

POC and Internal Relationship Management

Build strong POC relationships and address any issues (pain points) by involving different ABI teams (e.g., Logistics and Finance) ensuring highest level of customer service
Internal customer relationship management, developing social systems to ensure alignment and achievement of the business objectives

Engage and develop the organization

Implement the ABInBev People Cycle with quality and adherence to calendar
Lead capability building amongst teams and individuals, while developing best in class initiatives
Maintain a safe healthy and positive working environment
Lead and direct all engagement activities to ensure high levels of morale and inclusivity

Key attributes and competencies:

Good interpersonal skills / builds good relationships
Ability to work under pressure
Good verbal and communication skills
Good self-management principles
Ability to adapt to and implement change effectively
Excellent coaching capability
Strives for continuous improvement
Strong leadership skills
Sound judgement and decision making ability
Excellent numerical , analytical and planning ability


Relevant Sales/Marketing Degree – Post Graduate business qualification preferable.
Minimum 2 years experience at a Management level within Sales.
Experienced in the In Home channel and trade schemes (IRS, SIU)
Knowledge of all relevant legislative requirements
Familiar with local market environments
In depth understanding of sales and marketing principles

Additional information:

Band: VII
AB InBev is an equal opportunity employer and all appointments will be made in line with AB InBev employment equity plan and talent requirements. We are a company that promotes gender equality. Internal applicants require Line manager approval. Please note that only short-listed applicants will be contacted. The advert has minimum requirements listed. Management reserves the right to use additional/relevant information as criteria for short-listing.

How to Apply: