Marketing Manager Job Vacancy at TANICA PLC

Job Title: Marketing Manager Job Vacancy (TS 5)

TANICA PLC has released a job opportunity for the position of Marketing Manager. The details for this job can be seen here in this page.

Reporting to: The General Manager

Job location: Bukoba -Head Office

The Company’s Overview:

TANICA PLC was established as Tanganyika Instant Coffee Company Limited (TANICA LTD) under Companies ordinance (Cap. 212) on 30th September, 1963 as a limited liability company. The factory started production of instant coffee powder in 1967.

Tanganyika Instant Coffee (TANICA) PLC is the number one and experienced producer of Instant Coffee in East and Central Africa. TANICA was established in 1963 with the aim of adding value to coffee beans grown in different part of Tanzania for International market.
For many years since its establishment, TANICA has been doing instant coffee business with other companies that use their brand names to sell coffee mainly in East Africa; Tanzania included. As the business kept growing, TANICA established its very own retail product lines including Kilimanjaro and Tanica Cafe’ for Instant Coffee, Roasted Beans, Ground Coffee and Tanica Spring Drinking water. Also, Tanica provides packaging and processing services for all kinds of Coffee.

TANICA PLC is seeking qualified (Tanzanian Nationals) candidates to fill vacant position as detailed below:-

Duties and Responsibilities:

  • Lead Marketing and Sales functions, unit/s and activities.
  • Coordinates and supervise all centers (Dar-es-Salaam, Mwanza, Arusha and Dodoma)
  • Responsible for planning and coordinating sales and marketing programme/s in order to ensure the Company’s progress in market generation and maintain higher standards of the same.
  • Forecasting sales, analyzing market trends to forecast service demands and target the right customer activities for the purpose of annual budget. Maintain an intact touch with existing customers for securing maximum orders keeping in view the production facilities available within the Company.
  • Maximize market share, revenue and profitability by formulating market strategies and action plan.
  • Maintain sales volume, product mix and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors.
  • Advising the General Manager and Management on changes of any policies for the betterment of the Company and when deemed necessary
  • Continually assess current business channels and prospective business opportunities, develop and evaluate their performance and manage conflict ensuring alignment with sales objectives
  • Building & maintaining good working relationships with customers and build up a high-profile customer network and database (physical and/or electronic)
  • Consulting with foreign customers the merchandise to be delivered to them
  • Compiling export returns of the finished coffee products as required by the authorities
  • Establishing and administering of statistical sales data bank
  • Work in conformity with the Food Safety Management System (ISO 22000:2018)
  • Overall in charge of all sales motor vehicles
  • Any other duties as assigned by the General Manager.

Qualification(s) and Experience:

  • Must be a holder of Bachelor of Commerce Degree or Bachelor of Business Administration in Marketing, Public Relations in Marketing, MBA from the recognized Institution.
  • 5 years experience in on the same field/duties and responsibilities

Mode of Application:

Send your written application letter, copies of your (academic and professional related) certificates & updated CV to provided address provided below by December 04, 2023.

The General Manager
Tanganyika Instant Coffee Public Limited Company,
Custom Road, Forodhani Street,
P. O. Box 410 Bukoba -Tanzania