Marketing Business Partner at Letshego Faidika Bank

Job Title: Marketing Business Partner

Letshego Faidika Bank is seeking to recruit a suitably, motivated and qualified Marketing Business Partner with the qualification listed below.

Purpose of the Job:

The role is responsible for implementing and executing strategic marketing plans
to attract potential customers and retain existing ones at the country level.

Key Accountabilities:

  • Ensures promotion of alternative Channels in the local market, e.g. Agency Banking, Cards, USSD, Internet Banking, Mobile Banking Portfolio
  • Develops the marketing strategy in line with country objectives.
  • Co-ordinates marketing campaigns and sales activities.
  • Oversees the country’s marketing budget.
  • Creates all marketing material in line with marketing plans for promotional campaigns
  • Manages Letshego’s brand and corporate identity at country level.
  • Monitors marketing communication effectiveness
  • Drives the implementation of new product launch.
  • Identifies potential strategic partner relationships with relevant stakeholders
  • Working with our external marketing agencies to drive return on investment

Thinking Requirements and Working Complexity:

  • Ability to develop and communicate well structured marketing proposals in country
  • Market Research
  • Ability to interact with management and optimize the business in country
  • Outstanding organizational skills, excellent verbal and written communications.
  • Strong interpersonal skills, ability to communicate and interact on behalf of country team
  • Proactive and initiative-taking when completing tasks.

Knowledge and Experience Required of Job Holder:

  • Bachelor’s degree in Business Administration, Commerce, Marketing or Communications.
  • A minimum of 5 years’ successful experience in a marketing/sales function within the retail financial services or banking.
  • Experience in working with and delivering results through various channels, including both face-to-face and electronic media interactions.
  • Knowledge in Sales and Marketing
  • Creativity experience in designing marketing plans and coordinate marketing budgets
  • Ability to develop Brand strategy, advertising and promotion and digital marketing.


Interested and qualified applicants are requested to submit their application attaching current CV and a cover letter explaining why they are the best fit for the position by or before 30th January 2024 through the email

Disclaimers: This advert is not an in-depth list of all duties and responsibilities associated with the
position. Only short-listed candidates will be contacted.


Plot No.23 Ursino Estate 3rd floor Vodacom towers –Paloma Park

Bagamoyo road

P.o.Box 34459

Dar es Salaam